Having brought one of the very finest personal accounts to the table yesterday - in the shape of John Joseph's "The Evolution of a Cro-magnon" - there seems to be no other choice but to continue with John Joseph's second book. Importantly it has to be stressed that this is a very different story being told here. However, the flair and the attitude is very much intact in "Meat is for Pussies":
Just like "The Evolution of a Cro-magnon" the "Meat is for Pussies" book shares the same tone, brashness and honesty; this seems to be the quintessence of John Joseph. But where the first book dealt greatly with the struggles and troubles this book deals with documenting why every person should lay off the meat, start working out and becoming a better and more responsible human being.
John Joseph has some excellent points and draws on a selection of literature and personal experiences to back them up. However, the motivator-tone can be a little too Cpt. Righteous at times and it can have the feel of a school teacher barking at the kids. I know this is for effect though and I interpret it as John Joseph deliberately trying to reach a wider audience with this book - because, above all, this is very suitable for people not living properly and needing a kick in the rear.
And equally important - it's about time to scream the truth about the food industry into peoples faces and who better to do so than John Joseph? He covers the protein myth, the problems with diets over lifestyle adjustment, the power of the medical industry and how to properly exercise body, mind and spirit.
What I especially enjoy are the recipes and the 7-day program for beginners. It's a fantastic way to put it simple and it can work for everyone. If you want to change, get off the meat, get off the couch while getting a good insight of what you're actually consuming on a daily basis this is a brilliant place to start.
Pick it up, check out the fantastic "The Future of Foods" documentary and wait for the John Joseph cook book coming next year!
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